Pasuruan, Parerjo Village is one of the villages in Purwodadi District. For a long time, this village has been one of the Tempe producing villages in Pasuruan Regency. On this basis, this village was named Kampung Tempe. The tempeh craftsmen in this village have been around for quite a long time, armed with traditional methods and tools to produce tempeh, just like craftsmen in other areas. Tempe marketing has been in traditional markets in Pasuruan, Pasuruan City, and Lawang Market in Malang Regency. Seeing that the need for tempe is not only for the middle to lower class, the association of forge craftsmen has innovated to create Premium Tempe to serve restaurants and Mendoan tempe buyers. According to Mukhammad Irfan, Chairman of the Paguyupan, tempeh with the Ziko Brand is relatively new and is already serving restaurants and ordering Tempe Mendoan "We make Premium Tempe and Tempe Mendoan for restaurants and restaurants, one of which is Warung Nglencer in the Cheng Ho tourist area," said Irfan, Chair of the Tempe Crafts Association. Irfan, who is familiarly known, also added that Premium Tempe was born because he saw opportunities and high demand "We see that so far tempeh is just tempeh, there has been no change or improvement in quality even though tempeh is very popular with all levels of society, in fact many tempeh preparations have become the main menu in several restaurants and restaurants and Tempe Ziko was born," he added. Please note that this premium tempeh is made using modern and sophisticated equipment and every process of making tempeh is not directly touched by hands.